How this site earns

Which links bring in money

A link that opens a casino — a button beside a brand in a list, a “visit” link in a review, a logo in a table — is an affiliate link. It carries a tracking tag, so the casino can tell the visitor arrived from i-phonecasino.co.uk. If an account is then opened and money goes in, a payment to the publisher may follow. Some brands route that tag through a third-party tracking network rather than their own system; the principle is unchanged.

Links to the Gambling Commission, GAMSTOP, GamCare, BeGambleAware or the ICO, to statutes and to press coverage are untagged and pay nothing. Neither do links from one page of this site to another.

How the sums are reckoned

Every deal is negotiated separately, either with the casino itself or with the affiliate programme that represents it. Three models turn up again and again with British-facing brands:

• a flat fee, paid once a referred player registers and clears a qualifying first deposit;
• a slice of the casino’s takings from that player, running for the life of the agreement;
• a blend of the two, with a smaller flat fee and a thinner slice.

The reader pays for none of this. The welcome package, the play-through and the cash-out rules shown at the casino are identical whether you come through here, through a search result or by typing the address yourself.

Placements that are bought

Apart from commission, a handful of blocks and links are sold as advertising — for instance a panel of selected platforms on the home page. Those sit outside the ratings, receive no score from the fifteen checks and never slip into a ranked list.

What the money is not allowed to change

1. A brand’s position. Order in each list follows the published method on how we rate; a richer commission rate lifts nobody.
2. The figures. Bonus sizes, wagering multiples, limits and licence numbers come from public documents, never from copy an affiliate manager mails over.
3. The bad news. Complaint patterns, sluggish withdrawals and awkward small print get printed for paying and non-paying brands alike.
4. Who appears. A casino without a live GB licence stays off the site, however generous its deal.
5. Reader data. The publisher passes no reader’s identity to a casino; whatever the casino learns comes from the tag on the link and from details you hand it yourself.

When a deal ends or never existed

Some brands in the lists pay nothing, either because no contract was signed or because one ran out. The same checks rate them and their slots stay where the checks put them. A programme closing is never on its own a reason to drop a brand; a lapsed licence or terms that slide below the method are.

Spotting a link that pays

Casino links on this site run through a short address beginning /go/. If a link takes that route, assume it can earn the publisher money. A link that goes straight to a regulator, a charity or another page here does not. On a phone, pressing and holding a link shows where it leads before you open it, which is the quickest way to check.

Advertising rules we follow

Promotional wording on the site is written to the CAP code for gambling: nothing pitched at under-18s, no hint that a flutter fixes money worries, and the significant conditions of an offer placed right beside it.

Who receives the payments

Commission and advertising fees go to Hibiscora Content N.V., Kaya Richard J. Beaujon Z/N, Willemstad, Curaçao, the company behind i-phonecasino.co.uk. Ask about any specific link or arrangement at [email protected]; replies come in writing, though the figures inside an individual contract stay private.