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Betting sites

i-phonecasino.co.uk editorial·Updated ·Jump to the 10 casinos on this page

Today new betting sites in UK tend to be released on a regular basis. An overwhelming amount of bookmaker websites make it difficult to choose the right place where one can place its bets. New gambling sites in 2026 are not necessarily good ones, here we have narrowed down and compared our top choices. In this article players will be able to find best betting sites and discover latest and exclusive offers straight from newest gambling sites. For sports fans, there is slightly more information here today and that can really help you to make more informed bets. Visiting one of the new bookies websites in UK is a great way to get that information before you place your bet.

On this page — contents
  1. Discover Best Betting Sites in the UK
  2. How to Bet at New Sites
  3. New Betting Sites Trends
  4. Final Thoughts

Casinos in the UK that also take sports bets

10 casinos · checked How we rate
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  1. 1Betway Casino logo

    Betway Casino

    Our top pick — 150 spins at 0×

    • Launched in 2006
    • Sportsbook on the same account
    • Listed by 3 of 6 UK review sites
    • Debit card
    • PayPal
    • Skrill
    • Neteller
    • Paysafecard
    • Trustly

    Worth knowing: Needs £20 to start, where most of this list takes £10

    Welcome offerStake £20 & get 150 free spins (50 a day for 3 days)no wagering

    9.7Our score 9.7 out of 10

    Visit Betway CasinoT&Cs apply · 18+
    Full offer terms

    Stake £20 & get 150 free spins (50 a day for 3 days). Wagering on the welcome offer: none. Smallest qualifying deposit £20. Offer read on bettingexpert.com and checked again on .

  2. 2William Hill logo

    William Hill

    Longest track record — taking UK bets from 1934

    • Launched in 1934
    • Sportsbook on the same account
    • Listed by 4 of 6 UK review sites
    • Debit card
    • PayPal
    • Apple Pay
    • Paysafecard
    • bank transfer
    • shop deposit

    Worth knowing: A withdrawal from the welcome spins waits on 10x wagering

    Welcome offer200 free spins when you deposit & stake £1010x wagering · code WHV200

    9.5Our score 9.5 out of 10

    Visit William HillT&Cs apply · 18+
    Full offer terms

    200 free spins when you deposit & stake £10. Wagering on the welcome offer: 10x. Smallest qualifying deposit £10. Code WHV200 has to be entered at sign-up. Offer read on aceodds.com and checked again on .

  3. 3Luxury Casino logo

    Luxury Casino

    Biggest matched offer — up to £1,000

    • Launched in 1998
    • Debit card
    • Maestro
    • PayPal

    Worth knowing: No free spins in the welcome offer

    Welcome offer£1,000 welcome package over five depositsmin deposit £10

    9.4Our score 9.4 out of 10

    Visit Luxury CasinoT&Cs apply · 18+
    Full offer terms

    £1,000 welcome package over five deposits. Smallest qualifying deposit £10. Offer read on bonusfinder.co.uk and checked again on .

  4. 4PlayOJO Casino logo

    PlayOJO Casino

    Best known in the UK — listed by 4 of the 6 review sites we checked

    • Launched in 2017
    • Live dealer tables
    • Listed by 4 of 6 UK review sites
    • Debit card
    • PayPal
    • Apple Pay
    • Trustly
    • Skrill
    • Neteller

    Worth knowing: The welcome offer is spins, with no cash match attached

    Welcome offer50 wager-free spins on Book of Dead on first £10 deposit

    9.2Our score 9.2 out of 10

    Visit PlayOJO CasinoT&Cs apply · 18+
    Full offer terms

    50 wager-free spins on Book of Dead on first £10 deposit. Wagering on the welcome offer: none. Smallest qualifying deposit £10. Offer read on playojo.com and checked again on .

  5. 5Hippodrome Online Casino logo

    Hippodrome Online Casino

    • Launched in 2013
    • Listed by 2 of 6 UK review sites

    Worth knowing: The site keeps its UK payment list behind sign-up

    Welcome offer100% up to £100 + 100 spins on Big Bass Bonanza10x wagering · min deposit £20

    9.1Our score 9.1 out of 10

    Visit Hippodrome Online CasinoT&Cs apply · 18+
    Full offer terms

    100% up to £100 + 100 spins on Big Bass Bonanza. Wagering on the welcome offer: 10x. Smallest qualifying deposit £20. Offer read on casino.co.uk and checked again on .

  6. 6Playzee Casino logo

    Playzee Casino

    • Launched in 2015
    • Listed by 3 of 6 UK review sites

    Worth knowing: Welcome spins carry 10x wagering before you can withdraw

    Welcome offer100% up to £25 + 500 Zee Points on your first deposit10x wagering · min deposit £20

    8.9Our score 8.9 out of 10

    Visit Playzee CasinoT&Cs apply · 18+
    Full offer terms

    100% up to £25 + 500 Zee Points on your first deposit. Wagering on the welcome offer: 10x. Smallest qualifying deposit £20. Offer read on bonusrated.com and checked again on .

  7. 7Play Jango Casino logo

    Play Jango Casino

    • Launched in 2020
    • Listed by 2 of 6 UK review sites
    • Debit card
    • PayPal
    • Skrill
    • Neteller
    • Paysafecard

    Worth knowing: Spin winnings are locked until 10x wagering is done

    Welcome offer£25 bonus + 77 free spins10x wagering · min deposit £10

    8.7Our score 8.7 out of 10

    Visit Play Jango CasinoT&Cs apply · 18+
    Full offer terms

    £25 bonus + 77 free spins. Wagering on the welcome offer: 10x. Smallest qualifying deposit £10. Offer read on bonusfinder.co.uk and checked again on .

  8. 8777 Casino logo

    777 Casino

    • Listed by 2 of 6 UK review sites

    Worth knowing: The code has to be typed in at sign-up, or the offer is gone

    Welcome offer77 no-deposit spins + 100% up to £20 on first deposit10x wagering · min deposit £10 · code 100WELCOME

    8.6Our score 8.6 out of 10

    Visit 777 CasinoT&Cs apply · 18+
    Full offer terms

    77 no-deposit spins + 100% up to £20 on first deposit. Wagering on the welcome offer: 10x. Smallest qualifying deposit £10. Code 100WELCOME has to be entered at sign-up. Offer read on britishgambler.co.uk and checked again on .

  9. 9AHTI Games Casino logo

    AHTI Games Casino

    • Launched in 2018

    Worth knowing: None of the 6 established UK review sites we checked lists it yet

    Welcome offerOne Super Spin per £1 deposited, up to 50 spins10x wagering · min deposit £10

    8.4Our score 8.4 out of 10

    Visit AHTI Games CasinoT&Cs apply · 18+
    Full offer terms

    One Super Spin per £1 deposited, up to 50 spins. Wagering on the welcome offer: 10x. Smallest qualifying deposit £10. Offer read on casino.org and checked again on .

  10. 10Jackpot City Casino logo

    Jackpot City Casino

    • Launched in 1998
    • Live dealer tables
    • Debit card
    • Maestro
    • PayPal
    • Skrill
    • Neteller
    • Trustly

    Worth knowing: The first deposit starts at £20, not the £10 usual on this list

    Welcome offer100% up to £100 + 100 free spins on JackpotCity Gold Blitz10x wagering · min deposit £20

    8.3Our score 8.3 out of 10

    Visit Jackpot City CasinoT&Cs apply · 18+
    Full offer terms

    100% up to £100 + 100 free spins on JackpotCity Gold Blitz. Wagering on the welcome offer: 10x. Smallest qualifying deposit £20. Offer read on casino.co.uk and checked again on .

A sportsbook on the same account at 2 of these; the others are casino only. All 10 hold a licence to take bets from Great Britain; the licence account number sits in each review. Order and scores come from this page's criteria and from what we could check, not from what an operator pays — the method is on how we rate. Offers re-read on .

Discover Best Betting Sites in the UK

What should new betting sites in the UK offer in 2026? There are two main criteria all new online betting sites should meet:

  • Firstly, it should provide a quality gaming experience that offers a wide spread of betting opportunities, or markets.
  • The site should also treat its customers fairly and provide a platform that is modern, comprehensive and safe. To check if the betting site is safe, the first thing is to check out their license. To provide gambling and betting experiences to the people of Great Britain, any new sports bookmakers UK have to have a UK license from the UK Gambling Commission. This commission is well known for its stringent rules and regulations, protecting both customers and sportsbooks alike. In fact, all the best bookmakers for new customers within the UK will hold this license.
  • When choosing the best of the new online sportsbooks a big factor to take into consideration is a Tipping Service. This service varies from site to site and can be of great help when you’re not sure on which events to bet on. Some UK bookmakers have tipping services which are run by one or several professional tipsters. Other UK sportsbooks have an open tip service where all members can tip on sports events. Either way whenever you’re in doubt on what the outcome might be on some sports event it’s always best to consult the tipping service before placing your bet.
  • New sports bookmakers UK should be both visually appealing and easy to use. Mobile compatibility, either by an optimised site for the mobile browser or with an app, is essential in today’s fast-moving world. It gives players better options and enables them to place a bet at any time.
  • The other big attraction of online UK betting websites is the range of bonuses, sign-up bonuses, welcome bonuses and loyalty bonuses, all designed to be attractive and give you that extra money to play with.

How to Bet at New Sites

There are a lot of guides across the internet you will come across that offer an infallible betting system. But if such a system exists why are online casinos and sports sportsbooks still in business? The truth is there is no perfect betting system which will help you win all the time. Sports betting is based on play by real live people and not on a computer algorithm so you have to take into consideration many factors when placing a bet. However there are a few steps you should take into consideration before you start:

  1. Have  a proper plan to manage your bankroll. Stretching your bankroll is always a good idea if you’re playing with a limited budget.
  2.  Check if you can claim some match deposit bonus and double or triple your initial betting bankroll.
  3. Figure out how you are going to place your bets. Some bettors like to place bigger bets on single games chasing the favorites. This way the winnings are smaller, but so is the risk that the favorite will lose. On the other hand you can place smaller bets on the underdogs. This means that the winnings will be higher, but the chances of that to happen are smaller.

In the end your betting strategy will depend on the starting bankroll, the payouts you are aiming for and a little bit of luck for your team to have a good day. The most important rule in sports betting is to never chase your losses. Only bet as much as you can afford to lose.

Forms of online betting 

There are many forms of bets that you can place across online casinos or at any of the new online bookmakers.

  • The simplest bet is the Money Line Bet. This is a bet which is placed on a single event. If you’re betting on a football game it can be that the team will lose or win, what the score will be and so on. This is the simplest form of betting and many players who like to place bigger bets with a smaller risk use it on a daily basis.
  • The next form of betting is the Parlay Betting. In this form of bets you are betting on several connected events. Guessing the right ones can bring in massive winnings, but they are also the hardest bets to guess.
  • With online casinos the most popular form of betting is Live Betting. This includes placing a bet while the event is still active in order to predict the outcome. These bets can be very profitable, especially if the result changes in your favour.

i-phonecasino.co.uk betting sites

Online Sports Betting Odds and Payouts Explained

Everything about sports betting has to do with odds and payouts. If you’re a newbie at sports betting this may be confusing at first, but once you understand the odds and learn to read the sports line you will that there’s nothing really complicated about it. In the UK sportsbooks offer odds in a decimal or a fraction system. Some sites offer both so you can calculate your odds in the way you like the most.

For example you can place a bet of £10 for your team to win. The odds are 10.0 in the decimal system or 10/1 in the fractional system. This means that if your team wins your total payout will be £100. You just need to multiply your bet with the odd and you will get your total winnings. Lately more sites are turning to decimal odds since they are easier to understand, while fractional odds are still dominant mostly on horse races.

As a newbie bettor the most important thing to know when it comes to odds and payouts is that the higher the odds are the less chance there is for that event to happen. For example if the odd on some event is 100.0 it’s very unlikely that this will happen. Still the payouts for these odds are the highest, while events with the smallest odds yield the smallest payouts.

Technology continues to amaze, providing new and exciting ways to enjoy the things we love. The UK bet sites are continuing to develop and meet the increasing demands of their customers. One clear trend is the expectation that both old and new bookmakers UK, offer mobile sites. Expect to see more apps for your smartphones and mobile devices, to make betting on your favourite games far more straightforward. The race is on as bookmakers compete to bring their customers the very best mobile gaming experience.

Virtual Reality is also not science fiction anymore. We will soon be able to put on the goggles and be a virtual presence at the games we are betting on, cheering on our favourite horse or team, making in-play bets that bit more exciting. As the trends in social media gains momentum, online betting sites are finding their social presence on them, so look to earn free bets from following them on Facebook or retweeting your favourite sites.

The Most Popular Online Sports Betting Markets

best betting sites

At most sports betting sites UK players can choose among a variety of sports to bet on. You can place bets on matches ranging from football, basketball, handball, horse racing, tennis and pretty much any other sport you can think of. When we talk about a betting market we are referring to the type of bet you can make. The options for betting markets are almost limitless. For example on only one football game you can bet who will be the winner or loser, if the game will end in a draw, how many goals will be scored overall, how many goals will one team score, how many red or yellow cards will be awarded. You can bet on absolutely any aspect of the game. Combine this with all the matches in all the leagues and sports on the sports betting sites and you will see that the betting market is enormous.

Still for UK players the most popular online sports betting markets are in football matches. The Premier League has the most sports bets from betting fans, followed by other football leagues, then horse racing and tennis.

Different Types Of Offers And Online Betting Bonuses

It is an exciting time to be looking at online betting sites, as the competition between them means that new and exciting offers are appearing every day. Traditionally, online players signing up to a site will receive a welcome bonus. This would include a matchup percentage bonus and free bets for the first deposit, with some like Betfred offering both free bets and free spins. Then there are also free bets no deposit bonuses, and some go that extra bit and refund a losing first bet. There will also be match percentages on profit boosts. More long-term benefits can be gained from loyalty programmes offering accumulator insurances, and regular deals. Wagering requirements and company T&Cs can influence the outcome of bonuses and offers and also need to be checked out. Some companies do not allow the use of their bonuses when depositing via Skrill or Neteller, so if you like to use online banking, try looking for those new betting sites PayPal friendly.

  • Free Bets
  • Deposit Bonus
  • Matched Bonus
  • No Deposit Bonus
  • Mobile Bonus
  • Free Cash

Final Thoughts

The huge amount of choice in betting bonuses on offer can seem a bit bewildering, especially if you are a new player. This is where review sites like ours are ideal for you. Of course, the information provided is also valuable to regular players, who know what they are looking for but like to keep an eye on any new offers coming along. For all new and inexperienced online players, our site is the best step forward. We define and clarify what is on offer and help you to understand what you are getting. It might seem a bit like being let loose in a sweet shop at first, but it’s important to take a moment to check everything, and to remember that bonus offers come with directions on how they can be used. Try to avoid going for the largest offer, as often it means you will have to place high bets, and always check out wagering requirements to see when you can access any winnings.


18+How we rate: the same 15 points as every other brandCasino links are affiliate links — what that meansLicences checked against the UK Gambling Commission public registerFree help: GamCare 0808 8020 133
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